MSNBC Launches 'MS NOW' Rebranding Campaign
MSNBC is initiating a new advertising campaign titled "We The People" to coincide with its network rebranding as MS NOW. The campaign launches on election day to take advantage of the typically increased viewership on that date.
Promotional Spots Featuring Rachel Maddow and Maya Angelou
Two promotional advertisements will air, showcasing MSNBC’s leading host Rachel Maddow and the late Dr. Maya Angelou. One notable 60-second spot, called “Human Family,” features Maddow reading the preamble to the U.S. Constitution.
Rachel Maddow reads the preamble to the U.S.
Subscription Access Information
Subscribe today for unlimited access to every Research Intelligencer article, daily newsletters, full access to The MediaPost Cases, exclusive research previews, and daily insights from Joe Mandese, Editor in Chief.
If you are an existing subscriber, please sign in with your credentials. Options for password recovery are available.
"In preparation for its new network name change to MS NOW, MSNBC is starting a new ad campaign called 'We The People' today -- timed to benefit from typically higher election day viewership."
Call to Action
- Subscribe for full access to exclusive content.
- Log in if you are already a member.
Author’s note: MSNBC is strategically using election day momentum to rebrand with a campaign that highlights unity and American values through cultural icons and constitutional themes.