Starbucks Speaks Out Following Frenzy of Bearista Cold Cups
Starbucks’ latest holiday merchandise drop created a social media storm after fans rushed to buy the new Bearista Cold Cup. The limited-edition, 20-ounce tumbler, shaped like a bear, sold out within hours of its November 6 release.
Launch and Design Details
Unveiled on November 5 via Instagram, the Bearista Cold Cup comes in a clear design with a removable lid and straw. When assembled, the straw resembles a green beanie resting on the bear’s head, echoing Starbucks’ signature holiday colors.
Fan Reactions Online
As soon as the cup hit store shelves, fans reported rapid sellouts across multiple locations. Many expressed frustration online, claiming stores received only one or two cups each.
“Not cool marketing Starbucks to only have 1–2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10–20 for each store,” one user wrote on Starbucks’ official Instagram account.
“Our local store received ONE,” another fan alleged. “Why are you even marketing this?”
Company Response
While Starbucks has acknowledged the overwhelming demand, the brand has not yet confirmed whether additional stock of the Bearista Cold Cup will be available for restock or online purchase.
Author’s Summary: The viral Bearista Cold Cup sold out instantly after launch, sparking frustration among fans and prompting Starbucks to address the shortage across its stores.