Lorraine Woods Promoted to Chief Investment & Operations Officer at Atomic 212°
Atomic 212° has announced the promotion of Lorraine Woods to Chief Investment and Operations Officer, effective immediately. She will report directly to CEO Rory Heffernan.
New Responsibilities
In her expanded role, Woods will focus on enhancing agency operations, integrating new technologies and platforms, and maintaining consistency across processes, outputs, resourcing, talent, and succession planning. She will oversee the general managers of Atomic 212° offices in Melbourne, Brisbane, Darwin, and Adelaide.
Career Background
Woods joined Atomic 212° in 2016 as National Group Trading Director and later became National Head of Trading. Before that, she held senior positions at ZenithOptimedia (now Zenith Australia) and other top media agencies.
CEO’s Remarks
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date. She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years.”
“Lorraine has built tremendous relationships throughout the industry, deservedly admired by publishers, clients and Atomic 212° team members alike.”
Author's summary: Lorraine Woods advances to lead investments and operations at Atomic 212°, leveraging her expertise to strengthen agency performance and foster strong industry relationships.