Conduent Launches Next-Gen Ticketing System with Italian Transit Agency Seta
Seta, the operator of public transport in central Italy, is the first to deploy Conduent’s DOT1 next-generation ticket vending machine. This implementation covers the provinces of Modena, Reggio Emilia, and Piacenza, serving 77 million passengers annually.
Innovative Features of the DOT1 Ticket Vending Machine
The DOT1 machine is a compact kiosk featuring a multimedia platform designed for ease of use and flexible ticketing service deployment. Key functionalities include:
- Advanced digital payment methods such as contactless credit/debit cards, NFC digital wallets, and peer-to-peer payments like PayPal.
- Real-time transit updates and urgent announcements through a live digital information network.
- Trip planning based on real-time schedules from multiple transport services, providing a unified travel planning interface.
- Cross-selling opportunities offering ticket packages for various transport modes and destinations, including museums.
Additional Revenue and Engagement Opportunities
The system’s multimedia capabilities enable operators to generate additional income by integrating customized content from local businesses and brand partnerships targeting transit system users.
Conduent said the rollout "marks a significant step in the digitalisation of Seta’s ticketing services for its 77 million passengers."
This initiative reflects a major advancement in modernizing public transit services digitally and enhancing passenger experience through innovative technology.
Author's summary: Seta’s adoption of Conduent’s DOT1 system showcases a pivotal move in digitalizing ticketing services with advanced payment, real-time updates, and new revenue streams for Italy’s public transport.