Augustinus Bader Launches Lower-Price Line With Dua Lipa

Augustinus Bader Launches Affordable Skincare Line with Dua Lipa

Dua by AB Science, introduced on Tuesday, is a new skincare line created in collaboration between pop star Dua Lipa and luxury beauty brand Augustinus Bader. This collection features three products priced from $40 to $85, marking a more accessible price point for the brand.

Products and Pricing

The range retails between £32 and £65 ($41 to $85), significantly lower than Augustinus Bader’s main offerings, which typically cost $75 to $300.

Technology Behind the Line

The Dua line is powered by TFC5, a unique complex exclusive to these products. The primary Augustinus Bader skincare range uses TFC8 technology.

Dua Lipa's Involvement

Dua Lipa has long been an admirer of Augustinus Bader, naming its Rich Cream and Eye Patches as key elements in her skincare routine.

She is credited as a founder of Dua by AB Science, marking her debut in the skincare industry. Besides this, Dua Lipa serves as a global ambassador for YSL Beauty and represents the Libre fragrance.

Augustinus Bader's Celebrity Collaborations

The brand has previously collaborated with famous fans, including a serum and foundation developed with Victoria Beckham for her own beauty line.

Victoria Beckham’s brand recently surpassed £100 million in annual sales, boosted by strength in both beauty and fashion sectors despite a slowdown in the wider luxury market.

Summary: Augustinus Bader partners with Dua Lipa to launch a new, affordable skincare line featuring exclusive technology, expanding its reach beyond luxury price points.

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The Business of Fashion The Business of Fashion — 2025-11-05

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