Dubai-based Jumeirah Collaborates with Designer Bouguessa for Debut Capsule Collection
Luxury and leisure merge in the Gulf as Dubai's Jumeirah hotel group announced its first capsule collection created with designer Faiza Bouguessa. The collection, called Jumeirah Heritage Club, launched on Thursday, November 6, in partnership with the Dubai-based fashion house Bouguessa.
Drawing inspiration from coastal nostalgia and a deep sense of belonging, the collection will be available globally.
About Jumeirah Group
Founded in 1997, Jumeirah is a leading luxury hotel and resort chain worldwide. It is owned by Dubai’s ruling Al Maktoum family and manages about 30 properties internationally, including the iconic sail-shaped Burj Al Arab in Dubai.
- Maldivian island resort: Jumeirah Olhahali Island
- Art-inspired: Jumeirah Capri Palace in Italy
- British classic with a modern twist: Jumeirah Carlton Tower in London
Design Inspiration and Elements
The collaboration merges Bouguessa’s minimalist style with Jumeirah’s elegant aesthetic, reflecting the textures, colors, and silhouettes of the region’s most iconic coastal locations.
From the sun-kissed hues of historic Jumeirah to the serene forms of the sea, the collection pays tribute to Dubai’s original coastline, the very place where Jumeirah’s journey began.
"Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging."
Author's summary: This new capsule collection celebrates Dubai’s coastal heritage by blending minimalist fashion with the luxury and spirit of Jumeirah’s iconic destinations.