Beauty vlogger and lifestyle entrepreneur Nabela Noor has signed with Creative Artists Agency (CAA) for representation, joining the agency’s growing list of digital creators, according to The Hollywood Reporter.
Noor, a first-generation Bangladeshi-American based in Pennsylvania, shares her life, design, and beauty content with over 12 million followers across various platforms. Her videos have collectively earned around two billion views.
Her well-known TikTok series Pockets of Peace highlights cooking, home comfort, and creative living. The popularity of this series led to the development of her lifestyle brand, which celebrates everyday beauty and mindfulness.
Noor established Nabela Noor Home (NNH), a brand offering handcrafted home goods made by artisans from both Pennsylvania and her family’s village in Bangladesh. This initiative merges her American upbringing with her South Asian roots, promoting cultural and economic exchange.
Expanding her ventures further, she also founded Studio NNH, a design service providing customized consultations for clients in the U.S. and abroad.
“Her business builds a bridge between small-town America and Bangladeshi craftsmanship.”
Nabela Noor’s partnership with CAA amplifies her mission to blend creativity, culture, and entrepreneurship, uniting American lifestyle with Bangladeshi artistry.