West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, naming the insurer as a Platinum Partner. This deal will support the club’s AFL, AFLW, and Wheelchair football teams.
This partnership marks Allianz Australia’s first significant sports sponsorship in Western Australia, reflecting the company’s commitment to strengthening community programs across the country.
Club and Sponsor Statements
West Coast Eagles CEO Don Pyke said, “Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives,” he added.
Richard Feledy, Allianz managing director, highlighted the company’s longstanding support for sport and community unity:
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.”
Branding and Community Engagement
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will become the shorts partner for the club’s AFLW team and a major partner for the Wheelchair football team.
- The partnership will debut with a community initiative supporting Foodbank WA’s Give a Feed appeal, providing Christmas food hampers to families in Western Australia.
- Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to deliver them before Christmas.
The collaboration emphasizes both sporting excellence and meaningful community impact.
Summary: The West Coast Eagles’ new four-year partnership with Allianz Australia strengthens sports programs and delivers vital community support in Western Australia.