West Coast Eagles Announce Partnership with Allianz Australia
The West Coast Eagles revealed a new partnership with Allianz Australia on Monday. This major agreement will see the leading insurer support the Club’s AFL, AFLW, and Wheelchair football teams for the next four years.
About Allianz Australia
As part of the Allianz Group—recognized as the world’s top insurance brand in 2025—Allianz Australia offers insurance products such as home, car, business, and general coverage to over four million Australian customers under the motto “Care you can count on.”
Club Statement
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives."
“We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Visibility and Branding
Allianz Australia's branding will be prominently displayed on the neckline of the West Coast Eagles’ AFL match guernseys, training gear, media backdrops, and gameday signage at Optus Stadium and away venues.
Author’s summary: This new four-year partnership between West Coast Eagles and Allianz Australia combines shared values and community focus to boost football programs and fan engagement.