Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under Grammy-winning producer Boi-1da to create the Perfect Pitch project.
About Perfect Pitch
Led by executive producer Boi-1da, Perfect Pitch has developed over several months, blending diverse genres, cultures, and communities that represent today's Canada. The upcoming album, planned for release before the next summer's FIFA World Cup, will include original songs, re-imagined tracks, and unique collaborations with some of the country's most acclaimed artists.
Purpose and Impact
The project is a philanthropic initiative benefiting the Canada Soccer Foundation, supporting youth empowerment, barrier removal to participation, and strengthening Canada’s National Teams on the global stage.
"Infinity & is set to amplify cross-promotion and activation opportunities across key entertainment and cultural platforms globally, helping to raise Canada Soccer’s brand beyond sport and in support of the Canada Soccer Foundation."
About Infinity
Infinity, headquartered in Toronto and operating worldwide, is a full-service music and entertainment company. It specializes in project management, record label operations, talent management, and strategic partnerships. The company helps artists, brands, and organizations realize creative visions and achieve significant results in the global entertainment scene.
Additional artists, song releases, and activation details will be announced by Canada Soccer and Infinity in the coming months.
Author's summary: Perfect Pitch brings together Canada's diverse music talents to support youth and national soccer through an inspiring album ahead of the FIFA World Cup.
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