John Lewis ads named retail's most popular
The festive season is officially underway as John Lewis has unveiled its first TV advert of the year.
Entitled "The Long Wait", the advert tells the story of a young boy who is eagerly waiting for Christmas morning.
Directed by Oscar-winning director Johnny Hardstaff, the advert features Oscar Isaac as the voice of Santa Claus.
John Lewis's head of customer and marketing, Craig Inglis, said: "The Long Wait is a heartwarming and moving film that brings to life the excitement and magic of Christmas."
The advert is accompanied by a new music release, "The Long Wait", which is available to download now.
The advert is part of a wider campaign from John Lewis, which includes a new website and social media channels.
John Lewis is one of the UK's leading retailers, with over 350 stores across the country.
"I'm so excited to be a part of this year's John Lewis advert, it's a real honour to be a part of such a beloved British tradition." - Oscar Isaac
Why John Lewis's adverts are so popular
- They're heartwarming and emotive, making viewers feel all the feels
- They're beautifully shot, with stunning cinematography and production values
- They feature celebrity cameos and notable voice talents
Author's summary
John Lewis's festive advert is a must-see, with its heartwarming storyline and beautiful cinematography making it a standout of the holiday season. With its wide appeal and catchy music, it's no wonder John Lewis's adverts are so popular.
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