From AI to Human Ingenuity: Powering Marketing's Growth Engine
Embedding AI into workflows is driving marketing teams to deliver new, higher-value work.
For decades, marketing has ridden one technology wave after another, from cloud and business intelligence to IoT and augmented reality. Each promised transformation, but few truly changed the role.
"We are in a golden era of disruption," says Kaveri Camire, AI-native marketing and communications leader. "Either you become part of the disruption journey, or you get disrupted."
The current AI wave is fundamentally different, according to Camire, as it's about elevating marketing to deliver entirely new work, not just doing the same work faster.
The difference this time is democratization, with AI becoming accessible to everyone and its daily use becoming essential.
Author's summary: AI transforms marketing workflows.
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