Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary with a limited-edition drop and an accompanying video filled with leather bra outfits.
Kylie Cosmetics officially turns 10 next month, marking a decade since the 18-year-old Kylie Jenner launched her makeup brand in 2015.
Now a 1.2 billion-dollar empire owner, Jenner introduced her iconic lip kits with a direct-to-consumer model, harnessing the power of social media.
The new campaign recreates her most famous persona: King Kylie.
The King (Kylie) has returned.
Author's summary: Kylie Jenner launches a new campaign for her cosmetics brand's 10th anniversary.