Micro-Dramas: A $7bn Industry in China
The rise of 'Micro-dramas' in China has transformed the TV industry, with 90-minute films being broken down into engaging one-minute episodes available online.
According to Adrienne Lahens, a former TikTok executive, "the micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office."
The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office.
- Micro-dramas are available online, with the first few episodes free before viewers have to pay to watch the rest.
- Some micro-dramas are AI-generated, such as the series Nine-Tail Fox Demon Falls For Me, which gained over 200 million views in just a month.
Author's summary: Micro-dramas are a growing $7bn industry in China.