3 Marketing Strategies Restaurants Can Invest in During Lean Times
Restaurants are facing economic headwinds, with dining out becoming nearly four times more expensive than cooking at home, leading to consumers cutting back.
Recent data shows that 55 percent of U.S. adults are spending less on dining out (Numerator), and over half expect to spend even less in 2025 (Bankrate), putting pressure on margins and marketers to do more with less.
To stay competitive, restaurant brands need marketing that performs, harmonizing engagement with diners across channels, building real relationships, delivering meaningful value, and tying directly to business results.
They need marketing that performs—marketing that harmonizes engagement with diners across channels, builds real relationships, delivers meaningful value, and ties directly to business results.
Author summary: Restaurants must adapt marketing strategies to stay competitive during economic uncertainty.