“Platformization” eventually comes to every high-profile IT space as the number of tools and amount of complexity increases.
Companies want to build platforms because they generate profits, and companies want to buy platforms because integration is a given and therefore deployment is easier and faster as new functions are added.
As an example, it’s happening rapidly in cybersecurity, with the sharp rise in the number and sophistication of cyberthreats and expanding attack surface driving enterprise demand for fewer point products that they have to integrate and maintain themselves and more tightly integrated offerings that can more easily and simply provide their defense needs.
Author's summary: Google integrates Gemini and AI tools.