WPP and Google Extend Partnership
WPP and Google announced a five-year expansion of their partnership to advance cloud and AI technology in marketing.
The collaboration aims to revolutionize how brands approach integrated creative, production, and media.
- A $400 million spending commitment from WPP for Google technologies.
- Investment in AI and technology through WPP Open, WPP's AI platform for marketing.
Cindy Rose, CEO of WPP: "I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients."
Author's summary: WPP and Google partner to boost AI-driven marketing innovation.