Taylor Thomson: The Revenue Leader
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management, stating:
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist.He believes in strict adherence to CRM discipline, which has led to $7.6 million in revenue growth.
Thomson's philosophy is that data hygiene creates a competitive advantage, resulting in comprehensive revenue models and dashboards that drive operational excellence and growth.
- Systematic tracking enables strategic decision-making.
- Operational visibility has become a growth engine for the firm.
- WITHIN has expanded from $250,000 contracts to enterprise engagements exceeding $1.8 million.
Author's summary: Taylor Thomson's CRM discipline drives revenue growth.