Apple may be in trouble if the 4K streaming trend continues, as buying the best products may not make sense for everyone.
The Apple TV 4K, although a favorite, is the most expensive streaming box on the market. For simple streaming needs, it's overkill, and its advanced features may not matter to the average person.
Enthusiasts like to squeeze out every bit of performance they can, and that's where the Apple TV 4K can shine.
Dolby Atmos on Apple Music and Apple Arcade are notable features, but it's unclear if they're enough to justify the cost for most people.
In general, the high price of the Apple TV 4K makes it a rare recommendation, as most people may not need its advanced features.
Author's summary: Apple TV's future is uncertain due to high costs.