Weekdays Redesigns Everyday Pleasures
Naarm/Melbourne-based creative studio Weekdays combines typography, illustration, and space to revitalise the worlds of food, drink, and hospitality.
Founder Todd Vanneste says the studio explores "how people interact with brands and spaces," balancing clarity and storytelling.
Design Approach
Weekdays' designs stand out on shelves, conveying what consumers are buying while maintaining attraction and curiosity.
- Use is converted into optic storytelling
- Typography and colour are key elements
how people interact with brands and spaces
For example, the brand Sorry Nonna features bold typography and primary colours, making it eye-catching and informative.
Author's summary: Weekdays redesigns everyday pleasures with vibrant aesthetics.
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