A new Halo game is rumored to be announced this week, according to a report from Bloomberg's Jason Schreier.
The Halo franchise has faced challenges in recent years, including a subpar live adaptation, a complex narrative, and a messy launch of Halo: Infinite.
The franchise seems to have fallen out of the cultural conversation in recent years.
Despite this, Microsoft is pushing Xbox leadership to increase profit margins by 30%, above industry standards.
Fans are concerned about the franchise's direction, given its past struggles.
New Halo game announcement expected amid franchise struggles.