Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovations, including motorised shoes.
The sports giant, led by design chief Phil McCartney, is undergoing an "epic" reinvention to stay ahead in the competitive market.
- Motorised footwear system to aid casual athletes and mobility-impaired individuals.
- One of four new products showcased in Nike's latest effort to demonstrate its cutting-edge sports technology.
Nike's mantra "Just Do It" now means pushing the nature of footwear itself.
Nike's urgency to innovate comes after years of relying on lifestyle retro releases rather than breakthrough performance technology.
Author's summary: Nike innovates with motorised sneakers.
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