Leaders of Utah's 2034 Winter Games are in New York City to show support for American athletes competing in the 2026 Winter Games in Milan-Cortina, Italy.
They aim to get an up-close look at the promotion of Team USA and learn from the experience.
We have the opportunity to learn. We'll be able to see this done for several Games before ours.
Fraser Bullock, president and executive chair of the organizing committee, said Utah will focus on maximizing fan engagement and spectator engagement for their Games.
Author's summary: Utah's Olympic organizers learn from Team USA's promotion.