Sweden Leads in Preparedness
Elisabeth Braw, a senior fellow at the Atlantic Council and author of "Goodbye Globalization", notes that informing companies of potential threats and preparation methods is becoming essential in today's geopolitical landscape.
Seven years ago, Sweden made headlines with its "In Case of Crisis or War" leaflet, sent to all households. This initiative has since inspired a trend across Europe.
Now, Sweden is taking the lead again with a preparedness leaflet specifically designed for businesses, emphasizing the importance of informing companies about potential threats and how to prepare.
In today’s geopolitical reality, informing companies of threats that could harm them and how they can prepare is becoming indispensable.
The concept of preparedness leaflets began in 2018 when the Swedish Civil Contingencies Agency (MSB) sent "In Case of Crisis or War" to every home in the country.
Author summary: Sweden leads in crisis preparedness with new business leaflet.
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