Pioneer of British Lovers Rock Reggae, Vivian Jones, passes at 68 - Jamaica Observer

Pioneer of British Lovers Rock Reggae, Vivian Jones, passes at 68

Vivian Jones, a pioneer of British lovers rock reggae, died on October 27 at age 68.

His death was confirmed through social media and the German website, reggaeville.com. Jones was born in Trelawny and migrated to the UK in 1968, becoming part of the country's vibrant sound system culture in the 1970s.

His breakthrough came in 1979 with the song Good Morning, followed by Sugar Love and Strong Love in the 1980s.

“It’s getting bigger because people want the real reggae and lovers rock is real reggae,”

said Jones in a 2014 interview with the Jamaica Observer, discussing the resurgence of lovers rock through documentaries and the rise of Bitty McLean.

Author's summary: Vivian Jones passed away at 68.

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Jamaica Observer Jamaica Observer — 2025-10-27

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