Alexander Newman takes us inside the reissue of a book charting the London-based reggae and dancehall label that brought Jamaica’s finest to the forefront.
Greensleeves is the record label founded in 1977 by Chris Sedgwick and Chris Cracknell. The iconic label, which gained a blue plaque at its Shepherd’s Bush base in 2023, is recognised as one of the world’s largest reggae and dancehall music labels.
Back when Bob Marley dominated the market, Greensleeves provided a persevering alternative to the myopic mainstream.
The new book, Greensleeves The First 100 Covers, is an expanded second edition, made in collaboration with streetwear label Stüssy 15 years after the first issue.
Author summary: Exploring Greensleeves' impact on reggae music.