Arcade Takes Centre Stage at DigiCon 2025
Award-winning Philippines production company Arcade made a strong showing at the recent DigiCon 2025, the Philippines’ biggest digital conference, where over 2,000 delegates gathered under the theme “The Age of I: The Power of Personalization.”
The five-strong Arcade delegation, led by Vice President of Business Development and Content JM Miranda, joined industry leaders to explore how hyper-personalised content and AI-driven creativity are reshaping marketing in Asia.
DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.
Miranda also reinforced the strategic role of AI in the creative process:
AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.
Arcade aims to create content that is human, purposeful, and connected to the world around it.
Author summary: Arcade shines at DigiCon 2025 with AI-driven creativity.
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