Arcade at DigiCon 2025
Award-winning Philippines production company Arcade made a strong showing at DigiCon 2025, the Philippines’ biggest digital conference, with over 2,000 delegates.
The conference theme was “The Age of I: The Power of Personalization.” Arcade's Vice President of Business Development and Content, JM Miranda, led the discussion on hyper-personalised content and AI-driven creativity in Asia.
DigiCon made it clear – audiences no longer want generic content. They want culture, relevance, and emotional truth.
Miranda emphasized the importance of creating content with intent, stating that every piece must be human, purposeful, and connected to the world. He also highlighted the role of AI in the creative process.
AI isn’t the hero – it’s the enabler. It’s not here to replace creativity, but to unlock more imaginative and efficient ways of storytelling.
Arcade's delegation explored the future of marketing in Asia, focusing on personalisation and AI. Author's summary: Arcade leads DigiCon 2025 discussion.
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