Using Practice DNA to Stand Out
Charlotte Weir discussed the importance of first impressions and workplace culture in a Fetch dvm360 Conference presentation.
A veterinary practice's uniqueness is determined by its DNA, according to Charlotte Weir, vice president of hospital success and industry relations at Roo and founder of 2525 Sunset Veterinarians in Houston.
Every practice has its own unique DNA, its own unique identity—its own culture, the values, the way your team interacts, the services you offer, client experiences you create.
Weir emphasized the significance of a practice's DNA in a dvm360 interview, stating that it is what makes a practice unique and sets it apart from others.
In her presentation at the 2025 Fetch dvm360 Conference in Kansas City, Missouri, Weir addressed the first impression of a practice's DNA and its impact.
Author's summary: Weir discusses practice DNA and its role in making a veterinary practice unique.
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