The traditional sourcing and supply playbook is no longer relevant, according to agtech veteran Cropin.
Climate change, supply chain disruptions, geopolitical tensions, and pest and disease outbreaks put the fresh produce supply chain at risk.
Companies can no longer rely on these methods to do business - Krishna Kumar, Cropin CEO
Recent events, such as the cocoa shortage, driven by bad weather and crop disease, have led to a 60-year high in cocoa prices in 2025.
Similar disruptions are happening in the coffee and US citrus supply chains.
Autor: The need for AI in agrifood supply chains is growing.