Product of the Year 2026 Winners Reflect Australia's Wellness Shift
Australian shoppers have voted for their favourite everyday products in the 2026 Product of the Year Awards, now in its 17th year.
Research by NielsenIQ found that 74% of Australians have a personal health goal, driving demand for products that support energy, fitness, sleep, stress relief and mental sharpness.
- No sugar (37%)
- High protein (36%)
- Gut health support (20%)
Winning products reflecting these trends include Ultralife Adult Hair Skin Nails Gummies, Ultralife Ashwagandha Tablets and Macro Chia Sesame Snaps.
Social media is also shaping consumer habits, with almost one in five Australians influenced by online personalities, particularly on TikTok and Instagram for shoppers aged 18 to 24.
Australia’s wellness shift is driving demand for innovative products.
Author's summary: Australians prioritize health and wellness in product choices.
More News
- A deficit paid by workers and a bailout for the wealthy
- APPEL: No Easy Bailout For Spendthrift NOLA Government
- Rebuilding movements and tackling systemic harm: now is the time for Healing Justice - Institute of Development Studies
- PHOTOS: High Heel Race
- Market Street Landing Gateway Arch complete in Ottumwa
- Threatening cracks in the
- The Best Chinese Hot Pot Restaurants in Tokyo | Metropolis Japan