PepsiCo Launches Protein-Focused Beverages
PepsiCo has introduced new protein-focused beverages, including Starbucks protein coffee, Propel Clear Protein, and a revamped Muscle Milk lineup, to cater to the growing demand for protein among health-conscious consumers.
Americans are increasingly seeking to increase their protein intake, with research from the International Food Information Council (IFIC) showing that 71% of Americans have tried to boost their protein consumption in 2024, up from 67% in 2023 and 59% in 2022.
- Starbucks protein coffee
- Propel Clear Protein with whey protein, fiber, and electrolytes
- Revamped Muscle Milk protein shakes
71% of Americans have attempted to increase their protein consumption in 2024.
PepsiCo's new initiatives aim to tap into this trend, providing consumers with a range of protein-rich beverages.
Author's summary: PepsiCo introduces protein-focused drinks.
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