New and improved? Min Hee-jin's new label, NewJeans and an old web of 'slave contract' legalities

New and Improved Label

Min Hee-jin, former CEO of ADOR, has launched a new label called ooak.

Min Hee-jin was previously involved in a contract dispute, which has now been resolved.

NewJeans' Future

The question remains whether Min Hee-jin will take the girl group NewJeans on with her new venture.

Background

Min Hee-jin was the producer of NewJeans and the former CEO of their agency ADOR.

No official statement has been made regarding NewJeans' future with Min Hee-jin's new label.

Author's summary: Min Hee-jin launches new label ooak after resolving contract dispute.

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Korea JoongAng Daily Korea JoongAng Daily — 2025-10-31

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