Headless CMS and the Rise of Multi-Device Marketing
The consumer-brand relationship is forever changed.
Once, when people primarily had a desktop computer, the screen experience as a marketer and creator was centralized. Now, multiple screens from smartphones to tablets to smart TVs to wearables and even voice assistants pervade the consumer landscape.
The new marketing reality is called multi-device marketing, which requires the ability to provide a personalized experience across multiple screens and surfaces and require non-traditional content management systems.
Instead, a Headless CMS provides the ultimate flexibility, scalability, and support for marketers in this world.
Today's consumers use multiple devices daily. A customer may start researching a product on their laptop, compare options during their train commute on their phone, and finalize their purchase on their smartwatch voice assistant.
Each device creates specific touchpoints, and cumulatively, they define brand perception.
Author summary: Headless CMS supports multi-device marketing.