This year's emotionally-tinged ad centres around intergenerational raving via a father and son's appreciation of Alison Limerick's 'When Love Lives'.
Debuted on November 4, the ad centres around a dad unwrapping a gift from his son — a vinyl copy of Alison Limerick's iconic 1991 house banger 'When Love Lives', before he is transported back to a raucous dancefloor from his youth.
the heyday of rave for its 2025 ad
Author's summary: John Lewis 2025 ad features a '90s house banger.