Family-run for 40 years, Birrieria Guadalajara brings Guadalajara-style birria and pozole to Tucson’s South 12th Avenue.
Long before birria tacos became a Tucson staple, one family from Guadalajara was already serving them the traditional way.
The Sanchez family, now led by daughter Monica Gonzalez, has spent more than 40 years introducing Tucson to the flavors of their hometown.
“When we came to Tucson, there was no southern Mexican food,” Monica said. “People would tell my dad, ‘You should sell your birria, it’s so good!’ They encouraged him to open a restaurant and that’s where the vision came from.”
Owner Monica Gonzalez practically grew up in the restaurant. Her parents opened it after moving to Tucson from Guadalajara, Mexico, bringing with them the recipes passed down through generations.
Since then, Birrieria Guadalajara has remained a family-run operation, with someone from the Gonzalez family always behind the counter or in the kitchen.
Author summary: Family-run Birrieria Guadalajara serves traditional Mexican dishes.