Impact of BHV's Partnership with Shein
The decision of BHV to associate with Shein has muddled its own narrative, according to communications specialists.
Céline Chanvin and Anne Zuccarelli, managing directors at the Vianova agency, note that this move could have significant economic consequences for the Parisian department store.
BHV has muddled its own narrative by associating with Shein
This issue is particularly relevant in today's global landscape, where public opinion has become a crucial strategic consideration for companies.
Authors: Céline Chanvin and Anne Zuccarelli, Vianova agency managing directors, highlight potential consequences.
Author's summary: BHV faces economic consequences due to partnership.